The impact of service quality dimensions (SERVQUAL) on customer satisfaction at Tabung Haji Tampin / Nor Asyrani Nekmat and Noor Nadiah Zainal Abidin

• Main Authors: Nekmat, Nor Asyrani, Zainal Abidin, Noor Nadiah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/28669/1/PPb_NOR%20ASYRANI%20NEKMAT%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/28669/

Service in its narrowest nature is intangible which leads to the intricacy of its interpretation. The fact that it needs no conventional method as in the method to assess a product provides it with a rather comprehensive theory. That is where the SERVQUAL model comes to classify and clarify the dime...