The relationship between service quality (SERVQUAL) and customer satisfaction towards customer re-patronage intentions in Johor Bahru tourism / Nur Afifah Johari

• Main Author: Johari, Nur Afifah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/28849/1/PPb_NUR%20AFIFAH%20JOHARI%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/28849/

Malaysia is one of Southeast Asia’s top travel destinations. Malaysia tourism is important sector of the Malaysian economy. Unfortunately, many incidents happened in 2014 that affected Malaysia tourism sector, but the number of tourists increased in 2014 as compared to previous year. This study is t...