The factors of package tours from umrah travel agency on customer selection in Segamat, Johor / Muhammad Izzuddin Halim Roja

• Main Author: Halim Roja, Muhammad Izzuddin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/31463/1/PPb_MUHAMMAD%20IZZUDDIN%20HALIM%20ROJA%20BM%20J%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/31463/

Umrah is voluntary act and can be performed anytime in order to encourage good fortune toward the Muslim around the world. Only exception for Umrah is during the days of Hajj. Currently in Malaysia, do Umrah is like more to seek the practical for the Hajj, and cause the demand of making umrah. Where...