The effect of switching costs and price plan on the customer loyalty : a study of mobile phone service / Vivien Bawit

• Main Author: Bawit, Vivien
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/75893/1/75893.pdf; https://ir.uitm.edu.my/id/eprint/75893/

The topic of this research is The Effect of Switching Costs and Price Plan on the Customer Loyalty toward mobile phone service in Kota Kinabalu. The purpose of this study is to examine how the switching costs and price plan affect customer loyalty on the mobile phone service. This sector is highly c...