Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar

• Main Author: Jaafar, Muhammad Arif
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/28509/1/PPb_MUHAMMAD%20ARIF%20JAAFAR%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/28509/

Intense competition in the business environment forces company to look for the best approach to attract and create customer satisfaction. Service quality is a strategy used by many companies to maintain customer satisfaction. Good implementation of service quality strategies will result in quality b...