A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman

• Main Author: Osman, Afiqah Izzati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/24590/1/PPb_AFIQAH%20IZZATI%20OSMAN%20M%20BM%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/24590/

The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance...