The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin
The purpose of this research is to investigate the influence on the brand name in consumer buying judgement specifically study on Levi's jeans. Previous research adopted six factors to test in the Malaysian environment. The six factors that influence the consumer decision-making brand name, pro...
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Main Author: | Tamrin, Janessa |
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Format: | Student Project |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/72044/1/72044.pdf https://ir.uitm.edu.my/id/eprint/72044/ |
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