A study of brand awareness, brand equity and brand slogan towards advertisement a case study: Superlilo Sdn Bhd / Hazieqa Syabilla Mohd Hatta

• Main Author: Mohd Hatta, Hazieqa Syabilla
• Format: Monograph
• Language: English
• Published: Industrial training project paper 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/50119/1/50119.pdf; https://ir.uitm.edu.my/id/eprint/50119/; http://johor.uitm.edu.my

SuperLiIo is an application that prints and delivers photographs to the customer and their loved one for free of charge. In the era of smartphones, instant messaging and virtual photos, holding and touching something physical have become rare and valuable. SuperLiIo also brings together merchants an...