The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin

• Main Author: Tamrin, Janessa
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Branding (Marketing); Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/72044/1/72044.pdf; https://ir.uitm.edu.my/id/eprint/72044/

The purpose of this research is to investigate the influence on the brand name in consumer buying judgement specifically study on Levi's jeans. Previous research adopted six factors to test in the Malaysian environment. The six factors that influence the consumer decision-making brand name, pro...