Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA)
AgroMas is a brand developed by FAMA which is also responsible for marketing the products. It is a national brand for local SMl products in Malaysia and AgroMas product is developed based on local food ingredient. The word '·AGRO" was taken from the word "Agriculture"' whi...
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Main Author: | Perman, Nadirah |
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Format: | Student Project |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/49949/1/49949.pdf https://ir.uitm.edu.my/id/eprint/49949/ |
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