Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA)

• Main Author: Perman, Nadirah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Product management; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/49949/1/49949.pdf; https://ir.uitm.edu.my/id/eprint/49949/

AgroMas is a brand developed by FAMA which is also responsible for marketing the products. It is a national brand for local SMl products in Malaysia and AgroMas product is developed based on local food ingredient. The word '·AGRO" was taken from the word "Agriculture"' whi...