A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli
The practice of using athletes to endorse sport and non-sport product has become a famous marketing strategy today. As a result of media coverage and increased vision, star athletes have put their celebrity status and benefited financially from endorsing products. Number of studies has found that a...
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| Format: | Student Project |
| Language: | English |
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2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/37916/1/37916.pdf http://ir.uitm.edu.my/id/eprint/37916/ |
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