A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi

• Main Author: Nerawi, Rani
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Awareness; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/30617/1/30617.pdf; http://ir.uitm.edu.my/id/eprint/30617/

This case study exploring the consumer awareness of the product offering by Celcom (Malaysia) Berhad towards Indonesian’s migrant. This newly product is ‘Celcom Sukses’ prepaid. Here, there are some issues in this study that have been analyze the factors that contribute in this issues and discussing...