Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun

• Main Author: Harun, Mohd Ilham
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/25469/1/PPb_MOHD%20ILHAM%20HARUN%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/25469/

As a telecommunication company, customers are the most importance key in the Celcom Mobile Sdn Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this research was conducted...