The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then...
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Main Authors: | Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
e-International Publishing House, Ltd., UK
2021
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Subjects: | |
Online Access: | http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf http://irep.iium.edu.my/89254/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455 |
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