Travelling for Pahang heritage food: an analysis of food consumption model
Purpose: This study examines the impact of domestic tourist consumption values on heritage foods on behavioral intentions. Methods/Design/Approach: Quantitative design was used to distribute questionnaire surveys on online platforms. Pearson's analysis of the correlation and multi-regression...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Published: |
Kulliyyah of Languages & Management (KLM)
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100453/7/100453_Travelling%20for%20Pahang%20heritage%20food.pdf http://irep.iium.edu.my/100453/ |
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