The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then...
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e-International Publishing House, Ltd., UK
2021
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Online Access: | http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf http://irep.iium.edu.my/89254/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455 |
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my.iium.irep.892542021-06-23T14:09:44Z http://irep.iium.edu.my/89254/ The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas TX Home economics This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions. e-International Publishing House, Ltd., UK 2021-04-01 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf Saad, Mazni and Kamarizzaman, Nur Assyiqin and Ishak, Noriza and James Pratt, Thomas (2021) The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists. In: 9th AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi), 17th-18th March 2021, Bukit Tinggi, Pahang. https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455 |
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TX Home economics Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists |
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This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions. |
format |
Conference or Workshop Item |
author |
Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas |
author_facet |
Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas |
author_sort |
Saad, Mazni |
title |
The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists |
title_short |
The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists |
title_full |
The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists |
title_fullStr |
The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists |
title_full_unstemmed |
The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists |
title_sort |
influence of pahang heritage food on behavioural intentions among malaysian domestic tourists |
publisher |
e-International Publishing House, Ltd., UK |
publishDate |
2021 |
url |
http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf http://irep.iium.edu.my/89254/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455 |
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1703960196423876608 |
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13.18916 |