The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then...

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Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas
Format: Conference or Workshop Item
Language:English
Published: e-International Publishing House, Ltd., UK 2021
Subjects:
Online Access:http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf
http://irep.iium.edu.my/89254/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455
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spelling my.iium.irep.892542021-06-23T14:09:44Z http://irep.iium.edu.my/89254/ The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas TX Home economics This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions. e-International Publishing House, Ltd., UK 2021-04-01 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf Saad, Mazni and Kamarizzaman, Nur Assyiqin and Ishak, Noriza and James Pratt, Thomas (2021) The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists. In: 9th AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi), 17th-18th March 2021, Bukit Tinggi, Pahang. https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic TX Home economics
spellingShingle TX Home economics
Saad, Mazni
Kamarizzaman, Nur Assyiqin
Ishak, Noriza
James Pratt, Thomas
The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
description This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions.
format Conference or Workshop Item
author Saad, Mazni
Kamarizzaman, Nur Assyiqin
Ishak, Noriza
James Pratt, Thomas
author_facet Saad, Mazni
Kamarizzaman, Nur Assyiqin
Ishak, Noriza
James Pratt, Thomas
author_sort Saad, Mazni
title The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
title_short The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
title_full The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
title_fullStr The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
title_full_unstemmed The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
title_sort influence of pahang heritage food on behavioural intentions among malaysian domestic tourists
publisher e-International Publishing House, Ltd., UK
publishDate 2021
url http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf
http://irep.iium.edu.my/89254/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455
_version_ 1703960196423876608
score 12.925488