Online repurchase intention of lipstick among female consumer / Katrina Jonathan

• Main Author: Jonathan, Katrina
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Social aspects. Social marketing; Telemarketing. Internet marketing; Market segmentation. Target marketing; Product management; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/67745/1/67745.pdf; https://ir.uitm.edu.my/id/eprint/67745/

This research is examines the determinations of the online repurchase towards lipsticks among female consumer. An online questionnaire was designed with a sample of 384 in online websites. The objectives of this research is to determine the factor influence consumer online purchase intention towards...