The involvement of students in online business as young entrepreneurs: a study in UiTM Shah Alam, Selangor / Abdul Mu’iz Abd Halim

• Main Author: Abd Halim, Abdul Mu’iz
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Marketing; Telemarketing. Internet marketing; Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/76559/1/76559.pdf; https://ir.uitm.edu.my/id/eprint/76559/

The lack of involvement of students in online business and not knowing the advantages of being a young entrepreneur is becoming a growing concern among the young generation. The problem can be solved if many students are attracted to join and do an online business for their work career opportunities...