Prime loyalty-card program: the impacts on behavioral and affective loyalty in property industry a case study of Sime Darby property / Wan Nabilah Wan Mat
The purpose of the paper is to analyze the impacts of loyalty-card program towards customers' behavioral and affective loyalty in property industry. The case study is derived from Sime Darby Property. The exclusive PRIME membership card is a customer loyalty-card rewards program by Sime Darby P...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/66718/1/66718.pdf https://ir.uitm.edu.my/id/eprint/66718/ |
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