Telecommunication industry : factors influencing customer loyalty of Telekom Malaysia in Kota Kinabalu Sabah / Awang Sufri Abu Kassim

• Main Author: Abu Kassim, Awang Sufri
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Communication of technical information
• Online Access: https://ir.uitm.edu.my/id/eprint/67106/1/67106.pdf; https://ir.uitm.edu.my/id/eprint/67106/

In the aggressively competitive commerce situation like the telecommunication industry, there stood a fair realism that the capability of companies to fascinate and sustain clienteles eventually regulates their development and persistence. This research, thus, explores foremost influences or factors...