Prime loyalty-card program: the impacts on behavioral and affective loyalty in property industry a case study of Sime Darby property / Wan Nabilah Wan Mat
The purpose of the paper is to analyze the impacts of loyalty-card program towards customers' behavioral and affective loyalty in property industry. The case study is derived from Sime Darby Property. The exclusive PRIME membership card is a customer loyalty-card rewards program by Sime Darby P...
Saved in:
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/66718/1/66718.pdf https://ir.uitm.edu.my/id/eprint/66718/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|