The impact of demographic factors toward customer loyalty: A study on credit card users / Ramli Saad...[et al.]

• Main Authors: Saad, Ramli, Ishak, Hadzli, Johari, Nur Rashidi
• Format: Research Reports
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/34982/1/34982.pdf; http://ir.uitm.edu.my/id/eprint/34982/

In today competitive, complex and dynamic environment of the banking industry, the very slight differences which exist in financial services and products together with an increasingly demanding customer have led to a great transformation in the industry. The traditional productoriented bank is beco...