Study on Drivers Of Customer Loyalty In A Retail Store Industry : A Case Study of Parkson Kota Bharu Trade Centre / Wan Nurul Izah Wan Zainuddin
The purpose of this study is to identify the factors that contribute to customer loyalty in retail store. The factors can be divided into three. Three factors were identified based on the previous study done by Clottey, T.A, Colier,D.A and Stodnick.M (2008). They are product quality, service quality...
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| Format: | Student Project |
| Language: | English |
| Published: |
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/41265/1/41265.pdf http://ir.uitm.edu.my/id/eprint/41265/ |
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