Relationship between organizational factors and government policy with customer loyalty: a case study of MBSB / Putri Rabiatuladawiyah Othman and Nurul Huda Awang

• Main Authors: Othman, Putri Rabiatuladawiyah, Awang, Nurul Huda
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/89973/1/89973.pdf; https://ir.uitm.edu.my/id/eprint/89973/

The aim of this study is to find the factors that contribute to the customer loyalty towards Retail Business Division at Malaysia Building Society Berhad (MBSB). The study only focuses on Retail Business Division at MBSB Kuala Terengganu Branch. This research is expected to investigate to what exten...