Study on factors affecting customer loyalty towards personal financing i-Aslah: A case of Bank Kerjasama Rakyat (M) Berhad in Kota Bharu, Kelantan / Shazana Md Sanusi

• Main Author: Md Sanusi, Shazana
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Banking; Acceptances
• Online Access: http://ir.uitm.edu.my/id/eprint/41383/1/41383.pdf; http://ir.uitm.edu.my/id/eprint/41383/

The aim of this study was to examine the factors that affecting customer loyalty towards personal financing i-Aslah at Bank Rakyat Kota Bharu, Kelantan. There are three factors being studied, which were: corporate image, service quality and customer satisfaction. As Bank Rakyat Kota Bharu had been...