Factors that influence Gen Y loyalty towards mobile internet service provider (MISP) in parliament Sungai Petani, Kedah / Muhd Syafiq Rusnan

• Main Author: Rusnan, Muhd Syafiq
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/55880/1/55880.pdf; https://ir.uitm.edu.my/id/eprint/55880/

Gen Y, which also known as Millennials Generation, Net Generation, digital natives and Connected Generation, are individuals which their aged ranging from 18 to 34 years (Bruwer, Saliba, & Miller, 2011; Nielsen, 2012; Nusair, Bilgihan, & Okumus., 2013). Gen Y have grown up with heavy exposur...