The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman

The title of this study is “The Impact of Customer Relationship Marketing ( CRM ) on Customer Loyalty in Holiday Inn, Melaka”. The first purpose of this study is to determine the current level of customer loyalty towards Holiday Inn, Melaka. There are five independent variables involved in this stud...

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Bibliographic Details
Main Authors: Abdul Malek, Rosmalawaty, Abd Rahman, Fathiah
Format: Student Project
Language:English
Published: 2015
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/30690/1/30690.pdf
http://ir.uitm.edu.my/id/eprint/30690/
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