A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon

• Main Author: Ayon, Nor Amira
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/28679/1/PPb_NOR%20AMIRA%20AYON%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/28679/

Promotion is very important to the organization whether it is profit or non-profit organization. This is because a good promotion may promise a good feedback from public and also the potential members towards the services that they offered to public especially for Muslims. This study focuses on ‘A s...