Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman

• Main Authors: Sulaiman, Nur Ain Farhana, Khairul Azman, Nurul Najwa
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/28868/1/28868.pdf; http://ir.uitm.edu.my/id/eprint/28868/

The title of this study is “Perception towards service quality and The Impact of Brand Image on Customers in Prudential BSN Takaful Berhad Melaka”. The first purpose of this study is to determine the level of brand image towards Prudential BSN Takaful Berhad Melaka. There are five independent variab...