A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar

• Main Author: Mukhtar, Fazmalia
• Format: Student Project
• Language: English
• Published: 2004
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/54285/1/54285.pdf; https://ir.uitm.edu.my/id/eprint/54285/

This research has been conducted with the objective to study on the customer expectation towards service that provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu Branch. The study intends to look into the contrast between the customer expectations with the services provided by Bank Islam...