The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi

• Main Author: Azmi, Nurulizza
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/30513/1/30513.pdf; http://ir.uitm.edu.my/id/eprint/30513/

This study is done to identify the problem that arises in Customer Retention Processes that have been practice at TM SME MITC Melaka. Thus, studying the current retention process may define and describe the problem of Customer Retention Processes in the department. In order to find the results to th...