Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim

• Main Author: Ibrahim, Nazirah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/42738/1/42738.pdf; http://ir.uitm.edu.my/id/eprint/42738/

The purpose of this study is to examine the element of service quality offered by Affinbank Seberang Jaya Branch that has the relationship to its customer satisfaction. In order to increase the business volume and company’s profit, the quality of service offered must be efficient and competitive and...