Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin

• Main Authors: Mat Nor, Norazwafira, Kamarullbahrin, Noorshida
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2001
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/22509/1/PPd_NORAZWAFIRA%20MAT%20NOOR%20M%20BM%2001_5.pdf; http://ir.uitm.edu.my/id/eprint/22509/

This proposal is to indicate whether most local people choose to buy imported shoes than local shoes. Our purpose of this proposal is to know why local people prefer to buy imported shoes. Besides, we want to know what are the factors that influence local people to buy imported shoes. We also want t...