Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal

• Main Authors: Kadimin, Ahmad Syakir, Zainal, Mohamad Hanafi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/24616/1/PPb_AHMAD%20SYAKIR%20KADIMIN%20M%20BM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/24616/

This study is conducted as a partial fulfillment of the coursework of Industrial Training Project Paper (MKT669). This title of study is “Brand Equity and Customer Repurchase Intention toward Agromas Products”. This study focused in four element of brand equity that is brand association, brand a...