The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei

• Main Author: Raja Ahmad Shafiei, Raja Shahrizal
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2005
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/22453/1/PPb_RAJA%20SHAHRIZAL%20RAJA%20AHMAD%20SHAFIEI%20M%20BM%2005_5.pdf; http://ir.uitm.edu.my/id/eprint/22453/

The purpose of the study is to identify the factors could be contributed to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom. The research is focus on four major factors which are demographic factors (gender, age, race, marital status, education,...