Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endors...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2018
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf http://ir.uitm.edu.my/id/eprint/21791/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|