Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar

• Main Author: Wan Iskandar, Wan Farah Nadia
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Social aspects. Social marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21791/

The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endors...