Measuring service quality using SERVQUAL model: An overview on customers satisfaction of online shopping in Malaysia

Since the difficulties in both defining and measuring it with no overall consensus emerging on either, service quality is a concept that has aroused significant interest and debate in the research literature.Customer satisfaction and service quality are often treated together as functions of custom...

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書誌詳細
主要な著者: Ariffin, Ahmad Shabudin, Mohtar, Shahimi, Ibrahim, Amlus, Amlus, Mohamad Harith
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2012
主題:
オンライン・アクセス:http://repo.uum.edu.my/16746/1/3.pdf
http://repo.uum.edu.my/16746/
http://www.ictom.info/proceedings/3rd-2012
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