Measuring customers satisfaction on bus transportation
The purpose of the study is to examine the factors measuring customers’ satisfaction, especially the impact of service quality on customers’ satisfaction in public transportation industry in the university town of Sintok located in Kedah province of Malaysia.In order to assess the relationships betw...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publication
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24756/1/AJEBA%206%201%202014%2034-41.pdf http://repo.uum.edu.my/24756/ http://doi.org/10.3844/ajebasp.2014.34.41 |
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