Service Quality, Trust and Customer Satisfaction on Customer Loyalty: A Study of Banks in Malaysia
Conventional banking channels have been established including Automated Teller Machines (ATM), phone banking, and online banking, as well as increasingly mature financial markets and international competition have required banks to focus on the importance of customer loyalty. Therefore, the shifting...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/686/1/MBA%2081.pdf http://eprints.intimal.edu.my/686/ |
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