Online customer shopping behaviour: The mediating role of online perceived risk

The studies of online purchase intention have been done extensively throughout the world by testing many predictors. Due to the rapid growth of technological advances affecting internet users suggest other new predictors considered as an online purchase intention element. This study suggests custom...

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Bibliographic Details
Main Authors: Yahya, Wan Kalthom, Hashim, Nor Hashima, Husin, Norhusniyati, Abdul Rahim, Najihah
Format: Article
Language:English
Published: Othman Yeop Abdullah Graduate School of Business 2020
Subjects:
Online Access:http://repo.uum.edu.my/28206/1/GBMR%2012%202%202020%201%2018.pdf
http://repo.uum.edu.my/28206/
http://oyagsb.uum.edu.my/component/content/article/66-gbmr/634-business-model-innovation-as-strategic-renewal-process-a-case-of-china-s-most-innovative-firm-13?Itemid=189
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