Service quality and customer satisfaction in Thailand’s audit firms

Customer satisfaction is an important factor for firms.In the high levels of competition, many firms are trying to increase customer satisfaction.Increasing customer satisfaction decreases customer complaints, increase repurchase intentions, get higher future profitability and lead to better financ...

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Bibliographic Details
Main Authors: Pringviriya, Nuchsara, Fadzil, Faudziah Hanim, Syed Ismail, Syed Soffian
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/15368/1/getfile.pdf
http://repo.uum.edu.my/15368/
http://buuconference.buu.ac.th/
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