Motivational factors for online grocery shopping
This paper aims to understand the motivational factors including social influences, facilitating conditions, hedonic motivations, perceived risk and perceived trust which influence the consumers’ intention to purchase grocery online. From the literature review, this paper found that many studies hav...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/81240/ http://dx.doi.org/10.1166/asl.2017.10040 |
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