The influence of food trucks' service quality on customer satisfaction and its impact toward customer loyalty
PurposeService quality has been highlighted as the vital element in fulfilling customers' needs, which contributes to the customers' evaluation on the services given. As food truck business is increasingly popular in Malaysia, it is important for the food trucks' service provider to e...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Publishing
2020
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1389/ |
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