Relationship quality as a strategic tool in today’s turbulent business world
Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...
محفوظ في:
المؤلفون الرئيسيون: | Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M. |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
INSInet Publications
2013
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/12456/1/478-487.pdf http://repo.uum.edu.my/12456/ http://www.ajbasweb.com/index.php |
الوسوم: |
إضافة وسم
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مواد مشابهة
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