Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review

The objective of this study was to comprehensively and critically review research literature on impacts of product diversification strategy and geographic diversification strategy, conducted particularly in Asian context, and set forth guidelines for future studies.The study concludes that past rese...

Full description

Saved in:
Main Author: Abdullah, Haim Hilman
Format: Article
Language:English
Published: Canadian Center of Science and Education 2015
Subjects:
Online Access:http://repo.uum.edu.my/15009/1/47772-164437-2-PB.pdf
http://repo.uum.edu.my/15009/
http://doi.org/10.5539/ass.v11n10p238
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.15009
epo.15009