Relationship quality as a strategic tool in today’s turbulent business world

Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...

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Bibliographic Details
Main Authors: Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M.
Format: Article
Published: INSInet Publications 2013
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