Relationship quality as a strategic tool in today’s turbulent business world

Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...

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Main Authors: Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M.
Format: Article
Language:English
Published: INSInet Publications 2013
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Online Access:http://repo.uum.edu.my/12456/1/478-487.pdf
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spelling my.uum.repo.124562016-04-14T04:47:06Z http://repo.uum.edu.my/12456/ Relationship quality as a strategic tool in today’s turbulent business world Abdullah, Haim Hilman Abd Ghani, Noor Hasmini Hanaysha, Jalal R. M. HD28 Management. Industrial Management Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality and there has been a healthy debate on its dimensions.Past research has stressed the importance of relationship quality and highlighted its role to build customer loyalty particularly in the service sector. Objectives:This paper aims to review the literature on relationship quality enriched with the findings and insights about the antecedents and consequences of relationship quality.Conclusion:Relationship quality has gained a significant position as a leading focus point in theory as well as practice. Successful organizations use relationship quality as a strategic tool to compete against their rivals in today’s turbulent business environments.Therefore, future research should focus more on understanding this variable and examining the effect of this variable as a contemporary strategic tool. INSInet Publications 2013-12 Article PeerReviewed application/pdf en http://repo.uum.edu.my/12456/1/478-487.pdf Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini and Hanaysha, Jalal R. M. (2013) Relationship quality as a strategic tool in today’s turbulent business world. Australian Journal of Basic and Applied Sciences, 7 (14). pp. 478-487. ISSN 1991-8178 http://www.ajbasweb.com/index.php
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abdullah, Haim Hilman
Abd Ghani, Noor Hasmini
Hanaysha, Jalal R. M.
Relationship quality as a strategic tool in today’s turbulent business world
description Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality and there has been a healthy debate on its dimensions.Past research has stressed the importance of relationship quality and highlighted its role to build customer loyalty particularly in the service sector. Objectives:This paper aims to review the literature on relationship quality enriched with the findings and insights about the antecedents and consequences of relationship quality.Conclusion:Relationship quality has gained a significant position as a leading focus point in theory as well as practice. Successful organizations use relationship quality as a strategic tool to compete against their rivals in today’s turbulent business environments.Therefore, future research should focus more on understanding this variable and examining the effect of this variable as a contemporary strategic tool.
format Article
author Abdullah, Haim Hilman
Abd Ghani, Noor Hasmini
Hanaysha, Jalal R. M.
author_facet Abdullah, Haim Hilman
Abd Ghani, Noor Hasmini
Hanaysha, Jalal R. M.
author_sort Abdullah, Haim Hilman
title Relationship quality as a strategic tool in today’s turbulent business world
title_short Relationship quality as a strategic tool in today’s turbulent business world
title_full Relationship quality as a strategic tool in today’s turbulent business world
title_fullStr Relationship quality as a strategic tool in today’s turbulent business world
title_full_unstemmed Relationship quality as a strategic tool in today’s turbulent business world
title_sort relationship quality as a strategic tool in today’s turbulent business world
publisher INSInet Publications
publishDate 2013
url http://repo.uum.edu.my/12456/1/478-487.pdf
http://repo.uum.edu.my/12456/
http://www.ajbasweb.com/index.php
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score 12.91486