The Relationship Between Self-Congruity with Sponsorship, Customer Involvement and Customer Loyalty
The study examined the relationship between self-congruity with sponsorship, customer involvement and customer loyalty. Two research objectives were determined for this study. 168 respondents from Kelab Keusahawanan Universiti Utara Malaysia were involved in the study. A causal research method was e...
Saved in:
主要作者: | Elina, Abd Manan |
---|---|
格式: | Thesis |
語言: | English |
出版: |
2009
|
主題: | |
在線閱讀: | http://etd.uum.edu.my/3634/1/s89366.pdf http://etd.uum.edu.my/3634/ |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
相似書籍
-
Investigating the relationship between Operational Logistics Service Quality (OLSQ) and customer loyalty: Critical review
由: Al Nasrie Weli, et al.
出版: (2019) -
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
由: Goi, Chai Lee, et al. -
The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
由: Nadia Farhana, Nadia Farhana
出版: (2017) -
Personality traits, perceived service quality, customer satisfaction and customer loyalty in Penang Hotel Industry
由: Yap, Gay Soon
出版: (2018) -
Do the roles of dedication, constraint, and temptation-based mechanisms
on customer loyalty vary for different length of relationship?
由: Chuah, Stephanie Hui-Wen, et al.
出版: (2017)